The Towne Barker is a Philadelphia based doggie daycare, boarding and training center. The client wished to tie the logo into the historic nature of the city, but in a modern way. While researching, and seeing millions of "Liberty Bell" logos for local businesses, I thought, no way am I doing that. After many, many sketches, I started looking at different dog breeds for inspiration, when I came upon a photo of a schnauzer. Low and behold, I saw the shape of the Liberty Bell. From there, it was easy to imagine the yoke as the ears, the lip as the "mustache" and the clapper as the nose. What made me even happier is that once everything came together it didn't look like a specific breed, but a happy, romping doggie.
The body was inspired by a local truss bridge, which in this case is curved. The body spans the water below it.
